5 Tips to Improve Your Business for Longevity

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Businesses struggle to remain relevant in this age of digital transformation and increasing competition. While the current business environment presents new growth opportunities, it also increases the risk of failure for smaller businesses.

According to SEND Solutions, Inc. research, 90% of companies fail within their first five years. If your business is struggling or you want to take it to the next level, you need to consider longevity from day one. The success of your business hinges on how well prepared you are for the future. Here are some tips that can help improve your business for longevity.

Observe your competitors

Competition is a crucial factor in business longevity. For this reason, you should be observing your competitors closely. You need to know everything you can about the competition to remain competitive. For example, how Belinda Stronach is overhauling her family company to remain competitive can help you identify how you can make changes too. Understanding current and future trends will help you stay ahead of the game. If you keep an eye on your competition, you’ll be able to stay ahead of the game and put yourself in a better position for growth.

Work with a business mentor.

If you’re looking to improve your chances of business longevity, you need to find a mentor who has been there and done that. Finding a mentor in your particular industry for a few years will help you stay ahead of the curve and keep your business relevant. Mentors can give you insight into the industry and what it takes to be successful. If you’re in a particular stage of business, you’ll want to find a mentor who has been there. For example, if you’re in the seed stage of your business and are trying to get funding, you’ll want to find someone who has been there and succeeded. A seed-stage mentor can help you navigate the funding process and advise you on how to succeed.

Embrace digital technology

The rise of mobile technology has led to a shift in consumer expectations.. You need to go further than that to stay competitive and relevant. You need to be available on the platforms that your customers are using. If you don’t have a mobile app, now is the time to get one. If you have a brick-and-mortar store, consider expanding online. If you have an online store, consider expanding into brick-and-mortar stores. You can also consider shifting your product mix. If your business is in an industry that is not as affected by mobile technology, don’t panic. You can still use digital technology to enhance your business. For example, you can use customer relationship management software to manage your customer relationships better.

Adapt to the changing landscape

Business is constantly changing, and with the increase of new digital technology, this has never been more prevalent. Pay attention to recent developments in your industry or purchasing trends to help you keep your finger on the pulse to take advantage of any shifts in consumer patterns. Adapting to changes in customer demands and emerging trends is vital to help you sustain your business and ensure longevity in what you do, be it B2B or B2C.


If your business wants to last, it needs to consider longevity from day one. To improve your chances of success, you should observe your competitors, work with a business mentor, embrace digital technology, and adapt to the changing landscape. With these tips in mind, your business will be better prepared for the future and be more likely to succeed.

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